Website Promotion – Your Website On Steroids

As a new web site promotion consultant I have been surprised to learn that more than half the struggle in getting started comes with having to convince business owners that they need to actively promote their web site. I was probably naive to think all I had to do what tell people I was ‘out there’ and they would come flocking to my business in droves . . . I was very wrong.

I once met a man who had a business web site he paid thousands of dollars for and had never promoted it. I tried to explain to him in the simplest terms that his web site should be bringing him more business instead of simply floating around in cyber-space. He looked at me as if I had three heads, mumbled something about his new customers coming from other forms of advertising and shuffled away. This was an intelligent man, a highly successful business man in his own right but he had never made the leap in his own mind, to understanding the sky-rocketing market place found online and the potential it held to create more leads for new business. Oh yes, someone convinced him he should have the business web site to showcase his services, but they failed to mention that he had to promote it and make it easy for people to find amongst the tens of thousands of other web sites on the internet that were all competing for visitor traffic.

This barrier is something I encounter frequently. Typically I find that either the web designer people hire to do the work doesn’t understand the necessity for their clients to optimize and promote their web sites or they simply don’t care to pass along this vital piece of information. Now I’m not knocking web designers here, I know a few that are very good at what they do and they realize that web site promotion has to be incorporated into the design elements and architecture of the pages. Unfortunately, the day has long since passed when adding some meta tags and keywords to a web page was an adequate solution to promoting the site. You need to engage the services of someone who is abreast of the rapidly changing field of search engine optimization to really get the job done properly.

Search engine optimization and web promotion in general has evolved as the search engines have created more sophisticated ways of judging the value of a web page. Having a beautiful web site that is designed to capture the visitors attention and answer a call to action is a complete waste of time if no one searching the web can find it!

Paying to have a business web site built merely so you can give the url of the site to your customers so they can go and see how pretty it looks is a complete waste of time and money. Your web site should be a work horse, tirelessly working to attract visitors. and those visitors should be ‘targeted’ shoppers -people who are actively looking for your goods and services on the internet. Unless your business name is already a household word with most of your target market, chances are no one will ever get to see your web site unless you are actively promoting it.

A smart business person knows that every marketing effort has to be measured in order to determine whether or not the money they have invested in it is paying them an adequate return. It is a fundamental of good business practice to ensure this is done. You have to know where your advertising is paying off for you and where it’s not. In the case of your business web site, it is vital to your success!

If you’re hiring a firm to design your web site, make sure that they understand that you need someone that provides current search engine optimization for the site pages, and understands current web site promotion techniques. Another option is to hire a search engine optimization expert to work with the designer to make sure you have the very best search engine placement you can possibly get based on current search engine ranking criteria. I say this because there are elements in web design itself which have a direct bearing on search engine optimization. Web design and seo go hand in hand. Don’t let anyone tell you different! Some designers can do both but it’s rare that you find someone that really understands both very well. Search engine optimization by itself is a full-time job.

Make sure you are provided with some way to track your visitor traffic so you know what’s going on. There are a number of great tracking services out there that can provide you with all sorts of valuable information to help you track visitors which will in turn help you to develop a better sales message to get the business. Tweaking your presentation and call to action is easier to do if you can analyze the stats regarding your visitors behavior when they come to your web site.

I once talked to a client who told me, ” . . . if it’s not on the internet, I probably won’t use them.” Think this is a rare thing? Think again! Millions of people are online every day shopping for information about products and services. People are sharper, more savvy consumers than we have ever seen before and the internet is rapidly becoming the place to go when people want to shop.

So . . . how about putting your web site on steroids instead of nursing a 90 lb weakling?

Internet Marketing Tips for Internet Marketing Newbies

Do you want more out of your business but you don’t know how to do it? Have you tried doing business online? Do you need internet marketing tips to get started? If you own a flourishing business but you feel there are still more ways to expand and improve your sales, it is time to explore new avenues! Recent marketing trends suggest bringing your business online! We will give you online marketing tips that you need!

Since the discovery of the World Wide Web, people have found more and more ways to use it to their advantage. No longer is the internet just for communication and information, it is a great way to promote and improve your business! If you are a newbie, lost in the internet highway, knowing your basic internet marketing tips will help you get started. Internet marketing tips give you the right tools and information so that you can put up your business online with less mistake and less effort.

To help you get started, here is internet marketing tip #1: Know who your target clientele. It is important that you know exactly whom you want to attract to do business with you. This is crucial in your online strategy and will be vital in creating the website for your business! Having your own website where you can present and promote your products is a practical internet marketing advice that you can use. A website will make it easier for prospective clients to find you and it can easily be linked to other websites for reference. Identify what goals you have for putting up the website and what steps can be taken to meet the expectations of your prospective clients.

Internet marketing tip #2: Generate traffic to your website! There are various ways of doing this. Aside from building an interesting website that can hold the interest of visitors and prospective clients, you can also join social networking communities to promote your website. This is another valuable internet marketing advice that can possibly increase awareness about your site and therefore improve client traffic to it. Examples of these social networking communities include Facebook, Twitter and YouTube which have millions of members who may be interested in your products if they learn about it. What’s good about joining these networks is that it’s free. You just need patience to sign up and build your friend base. This online marketing practical advice is an inexpensive way to build your business.

Do you want more internet marketing tips to increase your online sales?

Another tip to make your online business successful is to strategize how you can effectively convince them to come back to your site to avail of your services or buy your products. To get them to go to your website is one thing. What is more important is that you convince them that you have the product they can’t live without!! Give them reason to come back to your site! This increases your visibility on the web thereby increasing your potential to be discovered by possible clients.

Home Based Businesses For Beginners – Starting an Internet Business

There are millions of people just like you and me making money online. Former teachers, police officers, stay at home moms and dads, retail managers and others from every walk of life getting their piece of the pie. The key to starting home based businesses is first understanding your own personal financial situation. If you are looking to replace your current job or income immediately, you need to find another offline job.Starting an Internet business is not much different from starting an entry level position at an offline company. Before you start making the big bucks you have to gain experience and expertise before asking for that big promotion. The good news is that it takes half the time and effort to start making a solid income from home. Oh, and you are the boss.”YOU” decide how much money you make and when to go on vacation. In fact, you can start making extra cash in a matter of days. Just don’t fall into the trap of ” buy my program and make $30,000.00 in 30 days.” You can obtain this type of income at some point but unless your willing to spend that type of money advertising right from the beginning, don’t expect it. None of the legitimate online businesses operate under this presumption!If you are reading this article then I doubt you have that kind of loot lying around the house either. That is why you are reading home based businesses for beginners. If you are like I was then you are here for one of the following reasons.1. You are not making close to the amount of money you would like.2. You are sick of that “boss” whom acts like you are beneath him.3. You are tired of that promotion being given to the big mans pimple faced nephew whom you have to train.4. Not wanting to worry about job security.5. To never again miss one of my childrens birthdays or ball games.If this is the case or close to it then you are in the right place. Let’s look at some things you should avoid at all cost. These are not legitimate online businesses:• MLM: This stands for multi-level-marketing. Not all MLM’s are scams but many are. The basis of MLM is the recruitment of other people under you. Then People under them and so on. Unless you are willing to ask your family and friends to help you then this is not for you. Also, many so called MLM programs are actually pyramid schemes. They have no real product or info to sell. Their base of business comes from you giving them money to join. Then you recruit someone else that pays and then you get a percentage of their membership. This is a pyramid scheme and you can possibly get indicted for “FRAUD!”• Paid Surveys: There are some credible paid survey sites, however, there are ten times more that are not. Home based businesses rarely prosper in this format. Never give your personal information or e-mail to any of these sites. That is the scam. You give personal info, they sell it, and the next thing that you know you are bombarded by spam letters and phone calls.• Data entry: You usually have to buy an expensive package or kit that promises to find data entry jobs for you. The problem is that you have to bid on these jobs and there is not enough jobs to go around, or they only pay you pennies for hours of work. People fall for this one because it sounds like a traditional type of job that your use to.• Envelope Stuffing: The all time #1 blow your money scam of all time. Enough said!Now you are way ahead of the game! There are tons of ways to make money online for “free” if you are willing to do a lot of research. The most common ones are blogging, article marketing, affiliate marketing, and selling digital products from your very own website. These products are usually E-books. What are E-books? E-books are electronic version of a printed book which can be read on a personal computer. All of these are effective home based businesses for beginners, but how do you drive traffic to your blog or article? Internet marketing is the key to starting an Internet business. What is Internet marketing?Internet Marketing: Also known as I-marketing or online marketing is the marketing of products or services over the Internet.You have to have a viable product or information to promote and put it in front of consumers to see online. There are thousands and thousands of “free” products and info for you to promote, you just have to have the right resources and training to be effective. This is key to starting an online business! If the methods are free and the products and info are free then why not get started? Oh yeah, you still need to know how to find and market them.Once you do you will be on your way to starting legitimate online businesses and mastering home based businesses for beginners. Below I will show you where to go so you do not have to spend tireless hours of research to find these products and info, how to market them, and even get a website all “FREE”.

Creating A Free Legitimate Home Based Business

If you are considering starting up a legitimate home based business, you certainly have no lack of options. Here is just a tiny list to give you some ideas of the types of work you may be able to create for yourself, depending on your background as well as personal preferences: computer repair, personal shopper, eBay Seller, child care, computer training, pet day care, beauty product salesperson, virtual assistant, article writer, Internet marketer, custom jewelry designer, tax preparation, massage therapy, party planner, tax preparation, cake decorating, resume writing service, arts and crafts creation and accounting or bookkeeping business.The great thing about this list is that you can get started with many of these vocations for very little money, and with some of the others, for absolutely free. There is one, in particular, that stands out because it is not only free, but it has no limit to how well you can do. Many people have become independently wealthy thanks to something known as Internet marketing.There is one particular aspect of Internet marketing that is perfect for starting your legitimate home based business. It is known as, affiliate marketing. Presuming that you already have access to the internet, you can make money online for free.Affiliate marketers do not have to own any products. They get a commission for selling other people’s products. They do not have to create their own websites. There are given as many affiliate sites as they want. They don’t have to worry about collecting the money or dealing with delivering the products.When customers have problems, the affiliate marketer does not deal with them. The same is true when customers put in for refunds. The only thing the affiliate marketer does is send traffic to their free affiliate websites. That is their only job.Many, perhaps most, new affiliate marketers make the mistake of paying for traffic, usually in the form of pay per click, (PPC) search engine advertising. They do not realize that it takes a lot of experience to run a successful PPC campaign. They assume that since they only get charged when someone clicks on their ad, and is taken to their affiliate site, they can easily make a profit, but the truth is, most of your website visitors do not make purchases.The way to have a successful affiliate marketing legitimate home based business is to read about article marketing for the purpose of getting free and highly targeted traffic from the search engines. You can get on the first page of Google search results, but you will not pay even a penny per click.Anyone can create a legitimate home based business. There is no lack of options. Affiliate marketing is ideal since you can do it for free if you already have access to the internet. Your only job is to bring traffic to your affiliate websites. Stay away from pay per click if you are new. If you learn how to go about article marketing, you will never have to pay for targeted traffic.

Best Home Based Business Online With Proven Resourced Based Training System

Are you tired of feeling stuck in a 9-5 corporate job or business that feels like it’s sucking the life right out of your soul even though you’re making good money? What if you could break out of that mental prison and leave that life behind you forever?· What if you could work from home making six figures or more a year?
· What if you could come and go as you please?
· What if you could fire your boss?
· What if you could spend more time with your family?
· What if you could spend more time pursuing your interests and hobbies?
· What if you could become debt free and financially independent?
· What if you could work anytime you choose?
· What if you could work anywhere you choose?Would this improve the quality of you and your family’s life?More and more people are choosing home businesses as an alternative to corporate America or that traditional business because their tired of the rat race.Deep down in your soul you know, no matter how hard you work at your corporate job or traditional business you will never have the lifestyle of your dreams.See, like you I thought getting a good education and then getting a good job or starting my own traditional business was the answer to all my dreams but the sad truth is, it wasn’t.There wasn’t any freedom in any of it. I was a slave to a company, boss or business that ran my life for to many years of my career but all that changed when I met Jay an ex-muffler salesman from Kansas City that made his fortune in the home based business industry.Jay and his group of talented entrepreneurs are using cutting edge marketing techniques that are revolutionizing the industry. What Jay shared with me has significantly changed my lifestyle for the better and I am truly grateful for the success I now enjoy.I’m going offer the same advice that was passed on to me when it comes to starting your own successful home business. What you need to look for when searching for the best home based business online is one that offers a turnkey step by step resourced based training and marketing system.Stack the deck in your favor. You want to look for a business model that can take a complete novice like I was with little or no computer, marketing or internet skills and teach you how to build your own successful home based business online without all the unnecessary trial and error of having to learn it all on your own.Finding the best home based business online with a proven training and marketing system is the key to shortening your learning curve to months and making money quickly. Instead of wasting a lot of time, money and energy struggling on your own.If you are serious about building you’re own home based business so you can leave your boring corporate job, be your own boss, live a financially independent life, have time freedom to come and go as you please without anyone’s permission and live a better lifestyle, then I am very interested in helping you.Click on any of my live links below.

Marketing – A Small Business On A Budget

In order to successfully market a business you need to understand your customers’ needs and develop a plan that caters for these needs. For the small business owner, this is extremely important and marketing becomes more of a matter of determining demand and making sure this is matched with a product or a service. When marketing a business it is important to remember that it is not a case of putting in place a one-time strategy, instead it should be an on-going process.

If you want to be successful when marketing a small business you need to create a specific plan which outlines concrete goals. However, even the best marketing plan out there cannot ensure that a business will be successful, though thorough research can greatly minimize the possibility of failure. A set marketing plan specifically designed for a small business encourages organized thinking and ensures focus.

It is important to remember that each marketing plan will be specific and unique to the individual business but that most small businesses will face a number of common problems. These include shortage of funds for adequate advertising and promotion and a lack of time set aside to create an effective marketing strategy.

When it comes to marketing a business it’s really important to identify your target market. Remember that only a proportion of the population will be interested in what you have to offer and by taking time to focus on these people you will find that you will be more productive and get better results. The smaller your business the more specialist it is likely to be so this is really important.

Remember that business marketing for are different depending if it is a small or large business. With a small business the marketing budget is likely to be limited and the best way to market a small business is administer a well rounded marketing plan that combines sales with marketing tactics. Being a small business does not mean that your limited budget has to hold you back from competing with the bigger companies, just that you will have to be a bit more creative! Think outside the box and come up with alternative methods of driving business towards your small company.

When marketing a small business it really does pay to be diligent. You need to create an easy marketing strategy that allows you to keep the ball rolling and eventually see your business grow as a result of all your hard work. Remember that it does not take a large marketing budget to make things happen it just takes a little creative thinking and diligence.

It can be really hard when you’re starting out with a small business. You may think that there is no way that your small business will ever be able to compete with the bigger brands but don’t get disheartened. It will happen you will just have to put in the hard work in the start and you will reap the benefits in the end.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.